Antonella Serpi, owner and founder of Xerpix Media has a passion for visual arts, a natural proficiency with new technology and a strong interest in the world of advertising and marketing.

Antonella graduated with honors in Information Technology with Digital Media specialization, a program that combines graphic design with the latest web development techniques. Following her graduation, she worked for an established web development firm as a Web Designer and a Project Manager, covering all stages of development, from ground-up to post-development/support, ongoing maintenance and research and analysis. Two years later Antonella started her own business and began serving the needs of small businesses in the Gainesville, Ocala area.

Antonella's interest is on professional web sites with a focus on marketing. While most web development agencies focus on creating a web presence and leave the rest to you, thanks to her philosophy Xerpix Media will coach you on usability, content, organization, and any other element that will help you market your business and increase your sales.